If your chamber of commerce is still chasing sponsors event by event, you’re working harder than you need to, and probably leaving money on the table. There’s a better approach that top-performing chambers have been using for years: the total resource campaign. A total resource campaign (TRC) transforms how chambers approach sponsorship revenue. Instead of […]
You just lost your presenting sponsor. Not to a competitor. Not because they ran out of budget. They simply forgot to renew, and by the time someone on your team followed up, they had already committed their Q1 marketing spend elsewhere. This happens at chambers everywhere, every year. And it almost always comes down to […]
Your annual awards gala is six weeks out. The lead sponsor from last year hasn’t renewed yet, and you’re not sure if they even know the opportunity exists. Meanwhile, three board members are asking about “that golf tournament sponsorship” and you’re digging through last year’s emails trying to remember who had first right of refusal. […]
